About Us
GoJo Auto was founded in 2018 by Amanda Gordon, making it the first Black woman-owned used car dealership in Colorado. Not only is GoJo Auto changing the auto industry, we're also creating a new standard in the car-buying process. At GoJo Auto, our dedicated team works tirelessly to uphold our values of representation, information, education, impact and inspiration, and we are proud to serve the Denver Metro area. Â
At GoJo Auto, we believe that every industry should prioritize representation by creating an inclusive space that is welcoming to all. Â
We hope to create a lasting impact for our customers to uplift and inspire our communities to dream big, be ambitious and take advantage of the many opportunities ahead of them.Â
We prioritize providing clear and understandable information for our customers, something that is crucial to the car-buying process. We want each and every customer to be set up for success as a car owner, which is why we provide educational resources like car buying workshops, up-front pricing, understandable handouts about making a purchase and more. We also partner with community organizations like Operation HOPE, an organization that provides financial literacy guidance and education. By partnering with groups like Operation HOPE, we are able to help anyone and everyone find the perfect vehicle to meet their needs. Discover more about Operation HOPE.
From dream to driveway, our team will be with you every step of the way. No matter your credit score, budget or transportation needs, we have just what you need at GoJo Auto.
Meet Our Founder
Amanda Gordon
Amanda Gordon is the founder and CEO of GoJo Auto, a top-rated and dynamic independent car dealership located in the heart of Denver, Colorado. From humble beginnings in retail at The Gap clothing store, she has broken through barriers and climbed her way to the top, becoming the first black woman in the state of Colorado to own a car dealership.
Amanda crashed into the auto scene in 2002 and has not looked back in the rear-view mirror since. With over 18 years of experience in the automotive industry, in all positions ranging from sales to finance to management, she has solidified herself as a highly respected subject matter expert and leader.
Amanda's commitment to her business ventures, but also her community plays a major role in her lifelong mission. She is a 2021 Denver Business Journal 40 under 40 award recipient, a 2020 winner of the Auto Remarketing's "40 under 40," Urban Leadership Foundation of Colorado's "2020 Leader of the Year," and a 2019 New Leader honoree for the Colorado Black Chamber. Amanda is a current member of the National Association of Auto Dealers (NAMAD), the Colorado Women's Chamber and a lifetime member of The National Association for the Advancement of Colored People (NAACP), CO-Founder of WOCAN (Women of Color Auto Network), a 2022 Denver Urban Spectrum "African Americans that Make a Difference" award recipient, and Colorado Women's Chamber Top 25 Most Powerful Women In Business Award recipient 2022.
Amanda's favorite personal accomplishment has been being sworn in as the First Black Woman to sit on the Colorado State Dealer Board as President as of July 2022. A three-year commitment she hopes will inspire and influence others to be the best version of themselves.
Her passion for empowering women translates into everything she does. She is an advocate for diversity in the workplace and makes it her mission to mentor women and help them realize their full potential in positions of power in the automotive space."